I help brands find their soul and authenticity and express that in everything they do. This award-winning approach has worked for brands like the U.S. Navy, Kaiser Permanente, Michelin, USAA, New York Tourism, Travelocity, Merrell, and Harley-Davidson.
EXPERIENCE
2022 - present
Partner – wheel+spoke
An award-winning collective of creative thinkers and doers whose purpose is to generate business success for brands. Recent new business wins include Merrell and The Fire & Smoke Society.
2019 - 2022
Partner - Soul Motor Co.
I started an agency for clients looking for a new model—one that’s more agile, more efficient, and more capable of delivering strategy and content that breaks through.
2016 - 2019
Chief Creative Officer – Yaffe & Co.
Led new business wins on Walsh College, Michigan Department of Education, Veterans of
Oakland County, and Grand Home Furnishings.
2010 - 2016
Chief Creative Officer – Campbell Ewald
I led an integrated, award-winning team of 100+ people in offices in New York, Los Angeles, Detroit, and San Antonio.
2000 – 2010
Executive Creative Director – Campbell Ewald
Helped transform the Campbell Ewald brand beyond legacy client Chevrolet. Led 26 winning pitches resulting in over $1 billion in revenue, including the U.S. Navy, Kaiser Permanente, Michelin, the U.S. Postal Service, LifeLock, USAA, New York Tourism, Travelocity, and Harley-Davidson.
1996 – 2000
Senior Partner/Creative Director – Bozell/FCB
Creative Director on Chrysler, Plymouth, and Jeep. Re-launched the legendary Chrysler 300 and developed a multi-products group that was named AOR for Little Caesars.
1993 – 1996
Senior VP/Creative Director – Y&R
Creative lead on Lincoln-Mercury, Lionel Trains, and the Detroit Tigers.
1987 – 1993
Senior VP/Group Creative Head – Doner
Heavy retail experience, including 7-Eleven, Canadian Tire, Hygrade, Giant Eagle Supermarkets, and Eckerd Drugs.
OTHER STUFF YOU MIGHT FIND INTERESTING:
One of the featured speakers at the Cannes Advertising Festival. The theme was “Detroit: Reboot. How Creative Thinking and Hard Work are Helping Detroit Make a Comeback.”